The online world is becoming exponentially competitive in almost every industry and achieving online visibility is becoming extremely more difficult.
There are an average of 380 websites launched every minute who are looking to make their mark out of the 1.7+ billion websites and counting already in existence.
In addition to new competitors looking to dominate the online space, Google is continuously improving its algorithm to rank websites based on quality. After all, their objective is to provide the best possible results to the end user. So this means that website owners need to optimize their website with ethical search engine optimization methods.
Companies are starting to invest more into their online presence as consumers are relying on Google for seeking businesses.
Given the exponential growth of competitors, Googles algorithmic advancements and large online investments from competitors who are looking to increase visibility, having a basic or stale website is going to leave you in the dust.
If you’re not investing either time or money into your website then you’re likely going to slip into irrelevancy as your competition (who are) will knock your site down the search results.
Revamping your website may seem like a huge investment and tough pill to swallow for some businesses as it may require building your whole website from scratch again. However if you choose the right web design company then you should see a return on your investment and furthermore grow your business.
We recently redesigned a home care services website. We spent time getting to know their business and target market to create a more professionally designed website which incorporated improved user experience, on-page SEO, faster loading time, more visible calls to action and more. The result: increased traffic, better search rankings, improved quality score on Google AdWords (which also results in lower CPC and better position) and most of all conversion. In fact, conversions DOUBLED in month two with with a 77% increase in conversion rate which demonstrates more visitor engagement. It’s safe to say the client achieved an ROI from the website redesign and months later their conversion rate has remained consistently hire when compared to the old website.
Of course results may vary depending on industry and competition, however a site redesign should translate into improved online metrics and provide an ROI.
So how do you know it’s time to invest in a website revamp? Let’s take a look at 5 indicators that might prove your site has become stale and needs an makeover.
1. You bought a cheap website
Most businesses will typically seek out several quotes before they choose which web developer or web design agency they decide to work with.
Quotes can drastically vary from a few hundred dollars if you’re hiring a student or offshore freelancer to thousands of dollars if you’re hiring a reputable web design agency.
Perhaps from the clients perspective a $500 website will perform the same as a $5000 website. Unfortunately choosing a $500 website will get you nowhere.
Sure you may have saved money on the initial purchase but truthfully you are losing money by lack of visibility, cheap design and a host of other issues that typically come with buying cheap websites.
When hiring a web design agency or web developer it’s important to do your due diligence and assess their level of expertise, review their portfolio and check any online reviews.
2. Your website looks dated
Unfortunately the old adage “Don’t judge a book by it’s cover” does not translate with how visitors may perceive a website. Oh they will definitely judge.94% of users cited that unattractive web designs are the main reason they’ll reject a site altogether.Click To Tweet38% will stop engaging with a website if they find it unattractive.Click To Tweet48% of people cited that a website’s design is the No. 1 factor in determining the credibility of a business. Click To Tweet
It’s pretty obvious when you land on a website you can immediately tell it looks dated based on colors scheme, choice of graphics, layout and fonts. Unfortunately these can all impact how visitors perceive a website and its credibility.
3. Your site has technical issues
Similar to how visitors will make snap judgement on your sites design, they are also likely to leave your website if it has technical issues.
i) Your site is slow
Google has been clear about the importance of page speed as a ranking factor. Not only can this impact your search rankings but will also negatively impact user experience.47 percent of consumers expect a page to load in two seconds or less. Click To Tweet40 percent of consumers will abandon a website that takes more than three seconds to load.Click To Tweet
Test your site speed on GTMetrix.com and find out if your site meets the 3 second threshold.
ii) Your site isn’t responsive
Desktops are not the only way people find websites anymore. In fact, mobile search has surpassed desktop. If your website can’t adjust to different resolutions or screen sizes then your site could be losing potential customers.50% of all ecommerce revenue comes from a mobile devices. Click To Tweet
iii) Your WordPress website version, theme and plugins are way out of date
If you’re running a website built in WordPress and have an extremely old version then you may the risk of issues when trying to perform updates.
Older versions of WordPress are susceptible to security vulnerabilities. This is why it’s important to stay on top of updates which provide patches, optimized code new features bug fixes. Same applies to WordPress plugins.
4. Poor Website Metrics
The purpose of your website is to help your business grow. If it isn’t turning visitors into customers then something could be wrong with your website.
Google Analytics can provide insight into how your website is performing. These 4 metrics can determine whether your website may be experiencing issues due to poor web design.
Low Conversions & Conversion Rate – If you have a decent amount of traffic to your website but barely generating any conversions then it’s likely your website design is the problem. Conversion rate is the amount of traffic divided by the total number of conversions.
High bounce rate – Bounce rate is the percentage of people who leave a website after visiting only one page. If your bounce rate is above 50% this can mean your website isn’t enticing visitors to stick around.
Low time on site – If visitors are staying on your website for long periods then this should also be a concern. Similar to bounce rate, a low time on site can mean that your site isn’t engaging visitors to stay.
5) Your site isn’t designed with SEO in mind
Organic traffic is the primary source of visitor traffic for most websites. If your website isn’t visible in search this can be due to a having a website that is lacking on-page SEO and developed for search visibility.'Where's the best place to hide a dead body? On page 2 of the Google search results.'Click To Tweet
I still see websites that have the title tag set to “Home” on their home page which typically means the rest of the website probably doesn’t adhere to web standards therefore search engines can’t rank your website.
A new web design means that every page will be created with an SEO strategy from HTML elements to content structure.
Whatever your website goals are, it should be generating sales and leads for your business. If this isn’t happening then perhaps its time you consider a website revamp or redesign.
Web design certainly requires a substantial investment, however if developed properly can provide an ROI, grow your business and increase your companies bottom line.
If you’re looking to keep up with your competitors, perhaps its time you consider revamping your website to do what it should have been intended to do and achieve a strong online presence.