I went to a small business event and was fortunate to meet different entrepreneurs like myself. One woman I met owned her own insurance agency and asked me if I could take a look at her site to see if there way any SEO improvements that could be made.

I took a look at this persons website and found a list of issues that I felt needed to be addressed first. I sent an email that contained both website and SEO issues that would not only improve the presentation and usability of the site but also impact how the site would rank organically in search.

The next day I got an email back from her saying that she wasn’t interested in making any website improvements and was currently focused on only the social media strategy the site for now.


In my opinion, this is like a restaurant owner handing out flyers in the front of their business to get customers while critters are running around inside.

This made no sense, since the advice I gave her would’ve made a massive impact on her site. Not only would I be improving the aesthetics which is always a factor typically at the top of most clients priorities but more importantly the usability. If your website has a poor layout then that can lead to lower engagement or conversion rate.

My advice to those who are looking to launch a PPC campaign or social media strategy would be to make sure their website is in working order and complete. Having a presentable and complete website will lead to lower bounce rates and increased conversions.

I see this time and time again. Companies will hire a business who’s primary business focus is internet marketing looking to push their own agenda. In my opinion this backwards approach is solely driven to put money in their pockets and they clearly don’t have their clients best interest in mind.

If you want to enter the online landscape then the FIRST objective should be to have an effective website that works for your business THEN I would suggest looking at any internet marketing strategies.

NexToronto is a web development and internet marketing company that offers an integrated approach. We will take your business through the logical steps that are most likely to provide the best ROI and results.