What is Content Marketing?
Content Marketing is a strategic marketing approach that is built on the foundation of creating, sharing and leveraging content as an asset or virtual “real estate” that speaks to and resonates with consumers. It is essential for the success of any business, be that a small ma and pa shop or a large multinational corporation, as the key driver of the business’ online presence, brand awareness and attracting and retaining engaged consumers.
Why does it matter to you?
Utilizing a content marketing strategy can ignite your online presence by providing consumers information, knowledge and in-depth insight regarding your business’ area of expertise. Consumers are researching and making purchasing decisions about products and services online now more so than ever before, and in order to keep up with this fast paced online marketplace you must have a content marketing strategy in place. At the end of the day, content marketing is critical to keep you business relevant and at the top of mind of information-hungry consumers.