CONTENT MARKETING

Creating unique, relevant and consistent content is the number 1 way to connect with your audience and increase your conversion rates with new and returning consumers.

What is Content Marketing?

Content Marketing is a strategic marketing approach that is built on the foundation of creating, sharing and leveraging content as an asset or virtual “real estate” that speaks to and resonates with consumers. It is essential for the success of any business, be that a small ma and pa shop or a large multinational corporation, as the key driver of the business’ online presence, brand awareness and attracting and retaining engaged consumers.

Why does it matter to you?

Utilizing a content marketing strategy can ignite your online presence by providing consumers information, knowledge and in-depth insight regarding your business’ area of expertise. Consumers are researching and making purchasing decisions about products and services online now more so than ever before, and in order to keep up with this fast paced online marketplace you must have a content marketing strategy in place. At the end of the day, content marketing is critical to keep you business relevant and at the top of mind of information-hungry consumers.

Neil Patel | Content Marketing
Content marketing leaders experience 7.8 times more site traffic than non-leaders
Neil Patel
Content Marketing Institute
Content produces brand recall, which increases engagement
Hubspot | Content Marketing
50% of consumer time online is spent engaging with custom content.
61% of consumers say they feel better about, and are more likely to buy from, a company that delivers custom content.
Demand Metric | Content Marketing
90% of consumers find custom content useful.

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Fresh Off The WordPress

5 Super Easy Ways To Fix Broken Links

Aside from causing usability issues, broken links has been debated by SEO experts as to whether they impact search rankings. In my opinion, I don't believe having a few broken links can hurt your search rankings which is typically quite common on larger websites. For example Wikipedia which is also one of the most highly ranked websites in the world and filled with broken links. How's their search rankings? Google crawls through linked pages and when a broken link is detected this can stop Google from finding additional linked pages. If pages aren't crawled then they will unfortunately not be visible in the search results. From a usability perspective it's important for users not to encounter broken links as it may cause them to leave your website. From Google's perspective when users leave your website this can impact your search rankings as well as it tells Google that the user [...]

5 Super Important Website Tips You Can’t Ignore

It amazes me that in 2017 there are still several major corporations and businesses who choose not to address major issues with their websites that affect usability and search ranking. As someone who regularly provides site audits, I thought I share 5 major factors that every website owner should address. I do believe many companies still don't take their websites as serious as they should. Having a well developed website can generate more leads for your business and if you're not constantly improving your online presence than your competitors who likely are, are the ones reaping all the rewards including better search ranking. 1. Make your website mobile friendly Mobile search has officially surpassed desktop search yet there are still companies with websites that are not mobile friendly. With WordPress becoming the most widely used content management system and now making up almost 1/4 of websites on the internet it [...]

Converting an HTML website to WordPress

As a personal favor I'm currently working on a project for my wife's uncle who owns a surprisingly popular crime news website. The site is filled with tons of interesting content but unfortunately the site has some major issues some of which include: Not built using a CMS (content management system) - Most websites are developed in WordPress for numerous reasons. One obvious one is that it makes managing a website REALLY easy. Poor Design - All pages use HTML tables which are rarely used anymore and have a fixed to 750px wide. When you create a page that built with a fixed with that leads to my next major issue.. NOT mobile friendly - Fact is, mobile search has surpassed desktop search as of this year so it's extremely important to have a responsive design that can work on different mobile devices/tablets. Part of the site is hosted on [...]

By | August 25th, 2017|Categories: Blog, Wordpress|Tags: , |0 Comments

Have you Scheduled your WordPress Checkup?

It's 2017 and mobile devices have surpassed desktop when it comes to performing Google searches yet for some reason many large companies STILL have websites that are not mobile friendly which load slowly due to poor design/hosting  or have a site design that hinders on the visitors experience. All this adds up to what's called a high bounce rate or simply people leaving their websites. These 3 factors mentioned could hurt a websites Google ranking and therefore traffic is lost to competitors who decided to address these issues. The consequences of their poor online presence often times goes back to who they originally hired, whether it was a web designer who lacked knowledge or the developer they hired off freelancer to save a few bucks. While they thought they were getting a bargain when comparing to other professional web development and internet marketing companies the only person/business who really profited [...]

Common Issues from Having a Poorly Developed Website

Being a WordPress Expert & Search Engine Optimization Expert for over 10 years I've become very good at dissecting clients WordPress websites to find out what is holding their websites back from online success, ranking well in Google and lastly why their competitors are outdoing them online. This really all stems back to when my clients originally decided to hire a web developer to build their site. Unfortunately many businesses are deluded that hiring an inexperienced web developer or someone overseas to cut down on costs will yield same results as hiring a seasoned WordPress developer. Unfortunatley this poor choice sets them off on the wrong foot. I've decided to outline some of the common issues that I've come across from some of my WordPress clients who have made these poor choices. In some situations it made sense to redo their website completely having paid for garbage work. Common issues [...]

By | May 29th, 2017|Categories: Blog, Wordpress|Tags: , |0 Comments

How Many WordPress Plugins Are Too Many?

This question has often been asked in the WordPress community and there really isn't answer to be quite honest. Plugins are essentially pieces of code that can be added to WordPress that provide additional functionality. There are literally thousands of WordPress plugins that can offer a solution to almost everything you're looking for. In fact there are dozens of plugins available offering similar functionality. Through the WordPress dashboard anyone can search through the thousands of available plugins that can be installed with just a couple clicks. This sometimes leads to webmasters going plugin-crazy not knowing that they are hindering on the overall website's performance. Recently I was hired to improve the performance of a clients WordPress website which had serious page loading problems. Upon reviewing the plugins I noticed that most of them were redundant or unnecessary. Often times plugins are installed for functionality that is already available through the theme [...]

By | May 26th, 2017|Categories: Blog, Wordpress|Tags: |0 Comments

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NexToronto specializes in WordPress Development and provides quality web development & internet marketing services in Toronto, Canada. We have no geographic boundaries. As a Toronto based web company we are also global company and have worked with other English speaking countries including the United States, England, Scotland, Ireland and Australia. NexToronto strives to provide excellent service and help your business achieve your goals online. Our Toronto business offers a fully integrated approach to your online needs. We are striving to become among the top web development companies in Toronto. Whether you are searching on for web development Toronto or WordPress Toronto services remember that we’re not just another web company in Toronto but once that wants to make you stand out and make a statement on the web. Contact us today!

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