Content Marketing 2017-12-01T22:08:18+00:00


Creating unique, relevant and consistent content is the number 1 way to connect with your audience and increase your conversion rates with new and returning consumers.

What is Content Marketing?

Content Marketing is a strategic marketing approach that is built on the foundation of creating, sharing and leveraging content as an asset or virtual “real estate” that speaks to and resonates with consumers. It is essential for the success of any business, be that a small ma and pa shop or a large multinational corporation, as the key driver of the business’ online presence, brand awareness and attracting and retaining engaged consumers.

Why does it matter to you?

Utilizing a content marketing strategy can ignite your online presence by providing consumers information, knowledge and in-depth insight regarding your business’ area of expertise. Consumers are researching and making purchasing decisions about products and services online now more so than ever before, and in order to keep up with this fast paced online marketplace you must have a content marketing strategy in place. At the end of the day, content marketing is critical to keep you business relevant and at the top of mind of information-hungry consumers.

Neil Patel | Content Marketing
Content marketing leaders experience 7.8 times more site traffic than non-leaders
Neil Patel
Content Marketing Institute
Content produces brand recall, which increases engagement
Hubspot | Content Marketing
50% of consumer time online is spent engaging with custom content.
61% of consumers say they feel better about, and are more likely to buy from, a company that delivers custom content.
Demand Metric | Content Marketing
90% of consumers find custom content useful.


Fresh Off The WordPress

My Experience with

Today I'm going to talk about a popular outsourcing website called Fiverr which I believe started off by offering services for $5 bucks but now for the most part services are predominantly higher. If you do plan on hiring a freelancer overseas I do recommend using outsourcing websites such as which I've mentioned in previous videos. These outsourcing websites provide protection so that funds are only released when the job is completed. If you don't use outsourcing websites then you're more likely just donating money away and taking a large risk of losing your money. NexToronto provides quality WordPress development so if you want to avoid the entire headache that usually comes with outsourcing such as language barriers, different time zones, poor quality work and so on - contact us. If you're not educated in what you're hiring for then you're likely to [...]

By | February 21st, 2018|Categories: Blog|Tags: , , |0 Comments

Boost Your Online Presence With The #NexFactor

With over a billion websites online and growing by the second, it becomes increasingly difficult to stand out from the competition. Many businesses launch websites missing a number of factors that affects why visitors can't find them in a Google search or why visitors who come to their website immediately leave. NexToronto offers two services that can be beneficial for any site owner who would like to know why their site is performing poorly and what improvements can be made to give your website the #NexFactor. The #NexFactor is a NexToronto term for the X factor(s) that consider search visibility, site performance and usability among other factors that could otherwise skyrocket your online presence to success.  Subscribe to my channel! Get A Website Audit Often times businesses will hire an agency or developer who may skip over critical steps in the web [...]

How Much Does a Website Cost?

One question I get asked a lot is "how much does a website cost?". This is question is as absurd as asking 'how much does a car cost?' or 'how much does a house cost?'. A car can rage from a small compact to a Ferrari and a home can range from a small bungalow to Michael Jackson's Neverland Ranch. A friend of mine usually responds to this question with the question Well, how long is a piece of string?'. There really no answer to this question because a website can very from a simple landing page to a site like Facebook. The cost of a website is derived from several factors including planning/communication, design, complexity/functionality, time and value. Planning & Communication The planning and communication can often times make up the bulk of a project. In this phase of a project it includes gathering [...]

Affiliate Marketing & How I Become an Affiliate Marketer

Affiliate marketing is a performance based marketing that allows an affiliate to earn a commission whenever they refer a paying customer to an advertisers website. While affiliate marketing is sometimes promoted to be a easy way to make money it couldn't be far from the truth. My education, experience and passion for learning has led me to become a successful affiliate marketer and it's nothing that can be taught in 1 day as some might think. If you're already a blogger, web developer or internet marketer you may already have most of the tools necessary to help you thrive in this almost taboo form of marketing which is often times confused with MLM (multi-level marketing). "Affiliate marketing has made businesses millions and ordinary people millionaires" - Bo Bennett There are plenty of YouTube pre-roll ads of typically men standing in front of lavish home [...]

Boost Sales with an Affiliate Program

If you're running an online shop or looking to generate leads to your website you may want to consider setting up an affiliate program. It really isn't surprising that Amazon is the world's largest online retailer, however most people aren't aware that most of their revenue is generated from their affiliate program which makes up roughly 40% of their online sales. Affiliate Programs Explained Affiliate programs are essentially a software or online solution which integrates with your website. The software provides online marketers or "affiliates" to signup and promote offers or products on a vendors website and receive a commission when a sale or lead is generated for their marketing efforts. The software includes a dashboard which allows affiliate to track their sales and access banners or links which they can add to their websites or through their social media presence. All banners and links are [...]

Why Your Site Needs an SSL Certificate

What is an SSL certificate? If you look at the address bar you'll sometimes the prefix http or https in the URL. HTTP stands for hypertext transfer protocol and HTTPS means that the site is using an encryption method through SSL. SSL stands for (Secure Sockets Layer). The SSL certificate is a digital certificate that authenticates the identify of a website and encrypts information between the browser and the server and returned using a decryption key. This means that the data undecipherable and keeps sensitive information such as personal or credit card information safe from hackers. Why it's important to have an SSL certificate in 2017 Google Chrome which has nearly 60% market share of all browsers and has recently released v62 which displays a an SSL certificate on the address bar. If one is provided then the site will display as "secure" if [...]

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