Content Marketing 2018-05-21T03:25:21+00:00

CONTENT MARKETING

Creating unique, relevant and consistent content is the number 1 way to connect with your audience and increase your conversion rates with new and returning consumers.

What is Content Marketing?

Content Marketing is a strategic marketing approach that is built on the foundation of creating, sharing and leveraging content as an asset or virtual “real estate” that speaks to and resonates with consumers. It is essential for the success of any business, be that a small ma and pa shop or a large multinational corporation, as the key driver of the business’ online presence, brand awareness and attracting and retaining engaged consumers.

Why does it matter to you?

Utilizing a content marketing strategy can ignite your online presence by providing consumers information, knowledge and in-depth insight regarding your business’ area of expertise. Consumers are researching and making purchasing decisions about products and services online now more so than ever before, and in order to keep up with this fast paced online marketplace you must have a content marketing strategy in place. At the end of the day, content marketing is critical to keep you business relevant and at the top of mind of information-hungry consumers.

Neil Patel | Content Marketing
Content marketing leaders experience 7.8 times more site traffic than non-leaders
Neil Patel
Content Marketing Institute
Content produces brand recall, which increases engagement
Hubspot | Content Marketing
50% of consumer time online is spent engaging with custom content.
61% of consumers say they feel better about, and are more likely to buy from, a company that delivers custom content.
Demand Metric | Content Marketing
90% of consumers find custom content useful.

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Fresh Off The WordPress

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By | June 22nd, 2018|Categories: Blog, Wordpress|0 Comments

Boost your AdWords Campaign with Landing Pages

Many companies running pay-per-click (PPC) campaigns are unfortunately sending traffic their website which may be poorly designed, have poor usability, no clear call-to-action, load slowly and a host of other issues that are deterring visitors from converting into leads or sales. Another common issue I notice is when PPC ads point directly to the home page. Since the home page is typically a very busy page that can have several products, services and content that forces the visitor to search for what they're looking for on the page and could potentially result in leaving the website. This is why it's important to direct traffic to a page that is relevant to your ads. For example, if I'm running an adwords campaign for a car dealership that offers several vehicle types and I have an ad setup minivans then it would make sense to route visitors to the van category on [...]

By | June 20th, 2018|Categories: Blog, Wordpress|Tags: , , , |0 Comments

Secure your WordPress Website with WordFence

Every month I take on new clients and get to look at their current WordPress installs to see what their previous web developers are doing right and what they're also doing wrong. One issue I've noticed is that WordPress security is often overlook by most web developers putting their clients websites at risk. Since WordPress is opensource, this means that hackers can find vulnerabilities and exploit them. This is why it's extremely important to update your WordPress software and plugins  when updates are released. Personally, I've had to deal with my fair share of hacked websites when I was first starting out as a web developer and forced to seek out solutions to combat hackers who were looking to compromise logins, inject malicious scripts or even deface websites. Unfortunately I've had to deal with all forms of hackers however through experience and knowledge I've learned to protect myself against [...]

By | March 30th, 2018|Categories: Blog, Wordpress|Tags: , , , |0 Comments

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NexToronto specializes in WordPress Development and provides quality web development & internet marketing services in Toronto, Canada. We have no geographic boundaries. As a Toronto based web company we are also global company and have worked with other English speaking countries including the United States, England, Scotland, Ireland and Australia. NexToronto strives to provide excellent service and help your business achieve your goals online. Our Toronto business offers a fully integrated approach to your online needs. We are striving to become among the top web development companies in Toronto. Whether you are searching on for web development Toronto or WordPress Toronto services remember that we’re not just another web company in Toronto but once that wants to make you stand out and make a statement on the web. Contact us today!