Covid-19: It's Time to Take your Business Online

As the Canadian economy is put on pause due to the Covid-19 pandemic, more than 50% of small businesses have closed their doors and one-third believe they may permanently shut down.

While the repercussions of Covid-19 has largely affected most businesses, many have attempted to adapt if and where possible.

Companies have taken measures in continuing business as best they can despite the tough challenges that lay ahead due to social distancing and quarantine measures enforced by government.

For many offices, employees have started working remotely from their homes. This forced experiment may cause businesses to consider how they operate and potentially lead to a new norm that is beneficial for both company and employee.

Some businesses are now offering curb side pick-up and home deliveries which has led postal employees to work additional hours to keep up with the demand of online orders.

Unfortunately many businesses which didn’t setup their business online or didn’t take their online presence too seriously are now missing out to the high demand from a large online customer base.

Some have speculated that ecommerce sales may double over the course of the Covid-19 pandemic as society is quarantined and likely to make the majority of their purchases online.

Just over a year ago, NexToronto launched an ecommerce store for Paws & Claws Pet Store which replaced a very poorly designed 5-page website built in WIX.

As stores like theirs were being forced to close during the Covid-19 pandemic, Paws & Claws was able to capitalize on the ability to still offer their customers the ability to place orders online in addition to a newly added feature to select curb side pick-up.

NexToronto provides ecommerce development using a combination of WordPress & WooCommerce which can help businesses connect with potential customers through an effective online store.

Businesses can manage content, inventory and orders through their website directly through their websites easy to use dashboard.

We provide cart customization’s such as scheduled pick-up selection, live chat, integrate with various shipping methods and gateways to accept online payments.

Many brick-and-mortar stores have ignored the opportunity of having an ecommerce store or haven’t made a sound investment when hiring an experienced web developer.

Just having a website isn’t enough in today’s extremely competitive online landscape and hiring the right freelancer or business can determine the success of your online presence.

5 ways to help your business thrive online during the Covid-19 pandemic:

  1. Be sure to update your website on how Covid-19 may affect your business operations.
  2. ┬áIf your business sells physical products, it’s time to setup an online shop if you haven’t already.
  3. For businesses offering curb side pickup, adding an option on checkout for visitors to select their preferred pick-up times can be helpful to stagger customers showing up to store location.
  4. For restaurants, rather just displaying a menu on your website, offer visitors the ability to order take-out and delivery directly from your website.
  5. Increase your online exposure by targeting customers through online marketing strategies such as blogging, search engine optimization, social media marketing and pay-per-click advertising.
  6. Live chats have been known to increase conversions by 40% and provide optimal customer support. There are several live chat plugins that can easily installed and typically inexpensive.

The Covid-19 pandemic may affect businesses potentially for a long time as there is no clear answer when things may return to normal.

This undetermined period of closure may be a good time for companies to reformulate how they conduct business, look to expand into untapped markets and focus on growing their business online through ecommerce.