With every WordPress web site developed it’s pretty standard to install Google Analytics which is a totally free service that allows a website owner to tracks and reports website traffic. This is something that most clients don’t usually expect as part of the process and once they find out about it they are completely obsessed with how their site is performing.
Surprisingly more than half the businesses I build new websites for never have Google Analytics previously installed which is a shame since I want clients to know the value I bring to the table. This way they can see the increase in traffic/leads/conversions through the data.
With every WordPress installation I always install Google Analytics plugin that provides a basic snap shot of how the website is performing. There are several WordPress plugins available that will add basic analytics data to your dashboard.
Installing these WordPress Google Analytics plugins is very simple. You can download it directly from the WordPress plugin library and then authenticate it with your Google Analytics account assuming you already have one created. This involves entering in a code provided during authentication. Here are 3 plugins that I’ve tried and I recommend using:
This Google Analytics for WordPress plugin enables you to track your site using the latest Google Analytics tracking code and allows you to view key Google Analytics reports in your WordPress install.
In addition to a set of general Google Analytics reports, in-depth Page reports and in-depth Post reports allow further segmentation of your analytics data, providing performance details for each post or page from your website.
Easily toggle by date and query to see the following reporting:
- Sessions, organic searches, page views, bounce rate analytics reports
- Locations, pages, referrers, keywords analytics reports
- Traffic channels, social networks, traffic mediums, search engines analytics reports
- User access control over analytics reports
- Google Analytics Basic Tracking
If you’d like to learn more about this plugin visit https://wordpress.org/plugins/google-analytics-dashboard-for-wp/
2. Google Analyticator
Yet another Google Analytics plugin that provides a snapshot of your web analytics in your WordPress dashboard. In my opinion this plugin isn’t as sophisticated or popular as the previously mentioned plugin. It provides some of the following features:
- Includes an admin dashboard widget that displays a graph of the last 30 days of visitors, a summary of site usage, the top pages, the top referrers, and the top searches
- Includes a widget that can be used to display visitor stat information on the front-end
- Supports outbound link tracking of all links on the page, including links not managed by WordPress
- Supports download link tracking
- Shortcodes to show off your Google Analytics stats publicly
- Supports event tracking with outbound links / downloads instead of the old pageview tracking method
- Support site speed tracking
- Allows hiding of Administrator visits without affecting Google Analytics’ site overlay feature
- Supports any advanced tracking code Google provides
- Provides complete control over options; disable any feature if needed
- Supports localization – get the settings page in your language of choice
To download this plugin visit https://wordpress.org/plugins/google-analyticator/
3. Google Analytics by YOAST
This Google Analytics by plugin is created by the same developers of YOAST SEO. If you’re not familiar with YOAST SEO ten you should be since it’s almost a standard plugin with many WordPress installations. Google Analytics by YOAST installs similarly to the previous plugins. However instead of adding reporting to the dashboard it has it’s own administrative page. This plugin has a premium version which costs $89. I haven’t had the privilege of trying this plugin but don’t see a necessary need for it since I can just use the actual Google Analytics interface and all its features for FREE.
To download this plugin visit https://wordpress.org/plugins/google-analytics-for-wordpress/
There are several more Google Analytics plugins available for WordPress. The 3 plugins mentioned above are 3 that I have regularly installed or recommend. If suggest any others worth trying or have comments please submit them in the comments below.
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