They say there is a sucker born every minute and this might be true every minute when someone pays a freelancer on Fiverr.
Don’t get me wrong, Fiverr has plenty of talented freelancers who deliver high quality work. For example, this month I hired voice talent for $60 and was able to put together this video which I was quite pleased with.
Unfortunately there are tons of gigs listed that either deliver poor quality or are straight up scams. When I say scam I mean buyers are getting ripped off.
To be clear, I wouldn’t blam Fiverr since they are just a platform which connects buyers and freelancers and the accountability is on the buyer to do their due diligence before making a purchase.
In this article I’m going to cover on one of the biggest scams on Fiverr and how to avoid wasting your money on paying for guest posts.
Fact is, search engine optimization (SEO) is still a pretty taboo subject for most so it’s understandable why people get duped into paying for something they know little about.
If you’re vaguely familiar with SEO then you probably know that link building should be part of your SEO strategy.
Of course many SEO experts will probably forbid you to buy links on Fiverr and for the most part they are probably right.
Google has made it clear that they don’t want website owners buying backlinks, but we also know that good quality backlinks can boost search ranking.
There is a fine line between guest posting via blogger outreach and paying for it on Fiverr. To be clear, paying for guest posts is not something I would do for clients but more so for my own personal affiliate websites due to the risks involved.
Finding a gig that offers guest posting on a quality website is extremely rare and takes a lot of time and research.
On the flip side, if you’re a blogger and looking to earn money, Fiverr isn’t a bad place to sell guest posts.
Tips for buying backlinks on Fiverr
Before placing an order it’s important to do a background check on the website, so the first thing I’ll do is message sellers who are selling backlinks within a niche with a basic message like:
What is your website? I’d like to check it before I buy.
When they get back to you with an answer its time to do some digging.
1. Does the seller own the website?
This might seem like a ridiculous question but you’d be surprised how many times sellers have provided domains belonging to websites that you can just post on for free as long as you create an account.
2. Is the blog offering a guest post relevant to your website?
This is important. You generally want to have backlinks from websites that are relevant to your topic, niche or industry. Many sellers on Fiverr will literally post anything on their website provided you pay. Google cares about relevancy. If you’re website is about fitness there is no point having a backlink from a travel website. In most cases, freelancers on Fiverr will literally post whatever you provide them regardless whether it was poorly written or has grammatical mistakes. Content quality is often poor on these websites which is another reason to avoid paying for links on these websites. These websites likely get little to no traffic and it’s unlikely anyone will ever find your link or click on it.
3. Don’t be fooled by Domain Authority.
Domain Authority (DA) is a score created by MOZ which ranks websites out of 100 based on hundreds of factors. In theory, having a backlink from a website with high DA score is good sign.
Building DA for a website takes time and is earned by building a quality website with quality backlinks. Of course this is very oversimplified and there are hundreds of factors MOZ considers when assigning a website a score.
What I’ve discovered, and was confirmed on a video by Neil Patel, is that many sellers will purchase expired domains which have accumulated a high DA score over time build websites using them.
The illusion is that you’re getting a backlink from a high DA website but the reality is that it doesn’t represent the SEO quality of the existing website.
A recent seller on Fiverr messaged me with their website which had 5 pages and a DA of 53. The likelihood of the site actually earning that score is ZERO.
4. Ask if your guest post will be featured on the home page.
Some sellers will post your blog on a page that is not logically linked anywhere on the website. If you can’t navigate to the blog post from the home page then it’s also likely that Google search crawlers will never find it, so the backlink you paid for is meaningless.
If this has happened to you then I suggest you ask for your money back or contact Fiverr support to open a case and you’ll likely get a refund.
5. Check the websites stats
There are several tools available online that can help you gauge the quality of a website.
One tool that can provide a basic domain overview is https://ubersuggest.com which is a free online SEO tool owned by Neil Patel.
Simply enter the sellers website and check the stats.
Similar to MOZ’s domain authority, this SEO tool provides a domain score out of 100, except provides a more genuine score on the quality of the website.
Below is a list of domains sent by a seller on Fiverr. You can see by comparing them on both tools how Uber Suggest provides a more accurate overview on the quality of the website.
I found it amusing that they bought nickdiazpromotions.com. If you don’t know who he is, he’s a famous UFC fighter. You can take a look at a copy of the old website here from Way Back Machine.
Clearly the new website has nothing to do with Nick Diaz or MMA but was purchased for its high domain authority to dupe buyers into thinking the new website has a genuine high DA score.
Will this site maintain its high DA score? Probably not.
Buying backlinks is risky business if you don’t know what you’re doing. Sellers on Fiverr are riding on people not doing any research into their domains and assuming that just because their website has a high DA score it must be a good backlink.
On the contrary, these backlinks are more likely to negatively impact your search ranking than boost it.
Understanding this gimmick on Fiverr can save you time from writing a blog and paying to have it posted on a website that wouldn’t have any SEO benefit, or worse negatively impact your search ranking.