Many companies spend big bucks on expensive websites thinking that it’s going to be the answer to their prayers and suddenly POOF! a shit ton of traffic is suddenly going to be headed their way and they will suddenly get a surge of sales and laugh and hold hands all the way to the bank only to discover their website is on page 15 underneath someones tacky website that looks like it was created in the 90’s using Angel Fire.
Firstly, let me clarify that this requires loads of effort, more effort than your website took and it’s a never ending process. I used love using the term “Search Engine Optimization” around because it made me feel smart. I’ve read a few books and taken a course and believe it or not the information was pretty redundant. Not to toot my own horn but I was on the same level as my teacher by the time I actually took the course which made me question a lot of people who would tell me they are “SEO Experts”. I do believe they exist but I’ve never met one. If I did, they barely shared their tactics like as if they worked for the CIA. Some of the claims these so called SEO experts and SEO companies make are so ridiculous. Despite having a pretty decent background I don’t understand how someone can guarantee traffic/ranking and know that they won’t be able to deliver in the end or what they will be doing is potentially harmful to their clients sites.
The web has come a long way and a lot of old scams are now starting to come to light. I remember seeing websites charging $50 or more for website submission. Now all you have to do is submit your website to Google Webmaster Tools, get a few backlinks from social media sites or even submitting your site to URL statistic websites seem to even help. Google will always find a way to crawl your site as long as some other site links to yours and this usually takes at most a few days. So what ? So now you’re site is indexed but that doesn’t mean anything because you’re probably on page 10 for the most obscure keywords or at best your ranking for your companies name.
One scam that still gets people and I’m guilty of falling for this one is (No, I haven’t given money to the prince of Nigeria) paying for cheap labour through Elance/Odesk or hiring some SEO company that has packages. I’ve used companies like Blurbpoint, WLmarketing and a few others that offer cheap packages and haven’t increased my bottom line AT ALL after shamefully spending thousands on poor quality links and let’s face it “Black Hat” seo tricks that would work temporarily before google caught on and de-indexed my site. Years ago the site that was my main source of income got de-indexed and it was a huge kick to the nuts. What i’m trying to say is, if you’re thinking about hiring a cheap “SEO Expert” – DON’T! My mistakes have cost me dearly and I can tell you with absolutely conviction what not to do.
So how do I get traffic to my website ?
If you join any SEO forum they’ll probably say the same shit over and over which almost defeats the purpose of joining the forum. I’ve been a member of SEO Chat for a number of years and found that the most answers were usually “build a quality website” or “focus on content” which were both true after a lot of SEO tactics became useless such as submitting your site to directories, building backlinks on forums, repeating keywords, anchor text and a whole bunch of time consuming tactics that were basically spam in the eyes of the mighty Google who keeps getting smarter. These SEO shenanigans are a thing of the past. The way to optimize your site now is by leveraging social media sites like Facebook, YouTube, Twitter, Pinterest, Instagram etc. I recommend doing exactly what I did and set up accounts and explore them thoroughly, watch some YouTube videos on how to use them effectively and check out how your competitors are using them.
Basically, social media is the new SEO. Be honest with your practices and try to engage your customers interests. I will be looking into each of these in greater detail over time and how I’ve found them to work with my websites.