Installing Google Analytics has become pretty standard among web design companies and web developers in order to properly track website analytics to gain a better understanding of your websites traffic and user behaviour. Having access to this data allows site owners to make educated decisions to optimize their website in order to improve user experience and increase conversions.

There are several ways to integrating WooCommerce data into Google Analytics including several plugins that can be installed in just a few clicks.

In this article, we’ll tell you how to easily install enhanced e-commerce tracking using Google Analytics on a WordPress website. Once installed and data is collected, you” be able to track even the smallest interactions with products.

Basic Ecommerce Metrics You Should Understand

Transactions – The main goal for any ecommerce website is driving sales. By visiting Ecommerce > Overview in Google Analytics will provide insight into how your business is performing. You can also compare two date ranges to check if your business is progressing.

Conversions – this is a completed action on a website such as a newsletter sign up, contact form submission or product sale.

Conversion Rate – is an average calculated by dividing the number of conversions divided by ad interactions. This metric can be used to make website decisions. Conversion rate can improve by improving user experience.

Revenue – is the total revenue generated from all sales. Calculation for revenue includes total tax and total shipping costs.

Cost Per Acquisition – or CPA is a metric based on the amount earned from a specific action taken on a website such as a sale or lead. A cost is assigned per actions on a website

How to Setup Enhanced Ecommerce

What is enhanced ecommerce?

Enhanced Ecommerce (EEC) is a Google Analytics setting which provides detailed insights into ecommerce behaviour on a website. Since EEC measures visitor interactions with products throughout their shopping experience including: product impressions and clicks, adding a product to the shopping cart, initiating the checkout process, cart abandonment, transactions and refunds.

Setting up Enhanced Ecommerce & WooCommerce Google Analytics Integration plugin

1. Sign up to Google Analytics

2. Make sure Google Analytics tracking code has been added to your website (Admin -> Property -> Tracking Info – Tracking Code)

Add Google Analytics Tracking Code


3. Enable ecommerce reporting in the Google Analytics view (Admin->View->Ecommerce settings)

4. Ecommerce Reporting & Enable Ecommerce toggles are both turned “ON”

enable ecommerce enhancement

5. Install the WooCommerce Google Analytics Integration plugin

6. WooCommerce->Settings->Integration add UA code which can be retrieved from your Google Analytics tracking code. You can leave the Set Domain Name field empty.

WooCommerce Google Analytics Integration

7. Check ALL check boxes on the WooCommerce Integration page.

8. After 24 hours you’ll be able to see ecommerce data in your Google Analytics

Viewing Ecommerce Data

Once the data starts flowing you can login to Google Analytics and begin viewing ecommerce data which can be helpful for ecommerce data driven insights, visit Acquisition->All Traffic->Channels or under Conversions -> Goals -> Ecommerce.

WooCommerce Reporting

You’ll be able to now gain valuable ecommerce information about your shop including:

  • Best selling/Least Selling Products
  • Measure performance of promotions
  • Identify which products to promote