I recently wrote an article on the importance of image optimization and how it can page speed. Image compression is one factor of web development which is commonly overlooked by WordPress web developers and/or bloggers.
When a website uses large images this causes internet browsers to spend more time rendering a web page. This can result in frustrating visitors who will likely leave your website or in technical terms increase your bounce rate.
Why use the Short Pixel image optimization plugin:
Faster loading websites
Improve search ranking
Improve usability/increase conversions
Uses batch image optimization
Image quality is preserved
Less demand on servers
Takes seconds to install and easy to use
Faster, reduced time for backups
I lived through the 90’s when our family had a 56K internet modem and pages would load at a crawl. Back then web pages that included large images were immediately skipped. Today internet speeds are exponentially faster yet visitors behaviors haven’t changed. Nobody wan’t to wait for slow loading website to load and Google knows this.
Since Google’s objective is to provide the BEST results to the end user, not only to match the users query but to a lesser extent also consider usability which is why page speed is so important.
As I’ve stated in my previous article, content managers tend to upload images are way too large which is hurting their website rankings and increasing bounce rate. So I cannot stress how important it is to address this issue by either uploading small sized images or by installing WordPress plugins that compress images for you.
After being contacted by Short Pixel, I was able to try another image optimization plugin that took only minutes to install. With one click it cycled through all the images in my WordPress library and optimized them using their advanced compression technology.
I have previously used other WordPress image compression plugins however Short Pixel’s was able to compress my images even further.
Here were the results:
Average compression of your files: 28.26% Saved disk space by ShortPixel 1.83 MB Bandwidth* saved with ShortPixel: 17.87 GB *bandwidth calculation is based on 10,000 impressions/image
Had I used this image optimization plugin originally, the results would have been substantial.
Short Pixel’s image optimization WordPress plugin is free for 100 images/month and can make a larger impact on your website starting at $5/month or choose one-time plans from $9.99. Typically I recommend paying once so you’re not tied to monthly billing cycles. Below is a breakdown of the one-time plans offered by Short Pixel:
PRIORITY SUPPORT CREDITS NEVER EXPIRE NO FILE SIZE LIMIT ONE API KEY/MULTIPLE SITES LOSSLESS & LOSSY BATCH AUTOMATION WORDPRESS PLUGIN
I'm the CEO of NexToronto Web Development & Internet Marketing. I have a wide range of interests which span across multiple facets including web development, internet marketing, kiniseology, psychology, comedy and art.