Is your WordPress site speed low ?

DID YOU KNOW: If an ecommerce website is making $100K per day. A 1 second delay can cost that business $2.5 million dollars per year.

Personally if i’m searching for something online and I have to wait for a page to load for more than 3 seconds i’ll usually abandon the site and look elsewhere.

It’s well known in search engine optimization that page speed is a factor that Google considers when ranking websites. Since Google’s goal is to provide the best results quickly you can see why page speed is so important.

Here’s just a few reasons why you would want to improve your page speed:

  • improve your adwords quality score
  • Improve usability
  • Optimize your website in search
  • Improve site latency
  • Increase conversion rates
  • Improve bounce rate

From a hosting perspective if your website isn’t loading quickly this could also mean you are using up more memory usage the server as I have discovered in the last few days as one of my sites was using up 5 times the allowed memory I was allocated which meant I had to upgrade my hosting which ended up costing an additional $100 per month.

Two tools I like using is https://www.gtmetrix.com or https://developers.google.com/speed/pagespeed/ for analyzing web pages to see where improvements can be made.

Through the combination of plugins that are made to optimize javascript, CSS, images and caching I was able to get websites that had page speed grades from D-F up to grades of A-B. This is a significant improvement as loadings times dropped up to half the original loading time sometimes up to 3 seconds.

NexToronto is now offering a special promotion to increase the speed of WordPress websites. If we can’t increase your page loading time then you get your money back.

Call us at 416.893.3231 or email us at info@nextoronto.com today to make an improvement on your website.

This is a before and after I improved the performance on our own website (www.nextoronto.com):

nextorontobefore

nextoronto-after-wordpress-page-speed-improvement