NexToronto has officially launched the new Integracare (integracare.ca) website.
CEO of Integracare, Lee Grunberg was searching for a dependable web development agency which had a solid understand of Search Engine Optimization.
There are several WordPress development companies in Toronto, however few incorporate technical SEO as part of their implementation. At NexToronto, we understand that having a flashy website isn’t enough if potential customers or clients cannot find your business online.
Lee also understood the important of site performance as having a slow loading website can affect rankings, bounce rate, user experience and leads. The old website scored low on websites such as gtmetrix.com and Pingdom despite having a reasonable loading time.
My personal opinion is not to get too hung up on performance scores which should be taken with a grain of salt as some factors are sometimes out of a web developers reach including web hosting or external scripts. Google has made it very clear that page speed is the most important factor.
The previous website was developed in PHP which required a web developer to perform any updates. The new Integracare website was to be built using the WordPress CMS which would provide several benefits including the ability for Lee’s team to update website content (blogs, pages, events, forms etc) without being reliant on a web developer.
Features the new website included:
- On-Page and technical SEO setup
- Improved site performance with caching
- Improved usability
- Responsive design
- Aesthetically pleasing & professional design
- Site security setup
- Social Media Integration
- AODA compliant
- Accelerated Mobile Pages (AMP) setup
- Two AdWords landing pages
- Custom contact forms
- Web hosting migration to Siteground
- And much more!