RESPONSIVE WEB DESIGN

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Responsive Web Design That Works on ALL Devices

Responsive web design allows websites to adjust to different screen and device sizes correctly while providing users a fluid and intuitive user experience. This allows visitors with readability and access to information without any obstacles.

Mobile search has surpassed desktop which means that having a mobile friendly website is more important than ever before. In fact search engines such as Google have gone as far as rewarding websites that are developed with responsive web design.

Without responsive web design, a website can be negatively impacted with higher bounce rates, visitors will spend less time on pages, loss of traffic, lower conversion rates and even impact search ranking. In short, not having a responsive website design will create a huge disservice to a businesses online presence.

Our Toronto web design team can provide responsive web design which also includes additional mobile enhancements such as site speed optimization and accelerated mobile pages (AMP) to ensure that viewing websites on all devices such as smartphones and tablets are optimal.

As WordPress experts, we can help convert your website to include a responsive design through installing and customizing a premium WordPress theme. This will ensure that the average of 55% of visitors that make up mobile and smartphone traffic will not be lost due to responsive issues. Instead they will be able to navigate through your website comfortably. It’s a no brainer!

Whether your website visitor connects to your website through a smartphone, tablet, laptop or desktop, our responsive web design services will make sure that your websites user experience is not compromised. Don’t miss out on potential leads or sales.

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Benefits of Responsive Web Design

Responsive web design continues to grow in popularity especially since Google announced in 2015 that mobile-friendly websites would get a boost in search engine rankings.

Many attribute responsive design to the introduction of smartphones, however designing websites to adjust to different screen sizes has been around since 2002 when developers started designing for different browser view ports.

In 2010, Ethan Marcotte coined the phrase “responsive web design” who also wrote a book on the subject.

Responsive web design is here to stay and growing with the high levels of mobile device usage.

8 Essential Web Design Elements to Boost Search Visibility

Improved User Experience

A mobile friendly web design will provide more leads as a majority of search visitors will now be able to comfortably access your website without having to be forced to pinch and zoom anymore.
Increased Search Traffic

More than half of the internet is performing their searches on a smartphone. Once your website has adopted a mobile-friendly design you’ll notice an increase in traffic and time on site through your analytics.

No More Mobile Version Websites

In the past web developers would need to create a separate website in order to accommodate mobile devices. This additional development would incur businesses an additional cost and weren’t very aesthetically pleasing. With the introduction of fluid grid layouts and media queries, websites can adjust to any screen or device size.
Optimized Mobile Speeds

Responsive websites significantly load faster due to their fluid design. Through our Toronto web design agencies practice, we also combine a combination of caching, CDN setup, script minification and image optimization to ensure that mobile speeds are optimal.

Responsive Web Design can Lower Bounce Rates

No duplicate content

Since the responsive design employed on websites we develop adjust to different screen sizes, this removes requiring a separate mobile version. This also means that duplicate content penalties are avoided and website analytics are easier to track.
Lower Bounce Rate

Bounce rates signify the percentage of visitors who leave a website after viewing only one page. The average mobile user won’t wait longer than 3 seconds. With our approach to site performance, visitors are willing to stay on your site longer and likely to click through more pages of your website.

Higher Conversion Rates

A conversion is the result of someone taking action on a website such as purchasing a product, filling out a contact form or signing up to a newsletter. For most websites the ultimate goal is to generate sales or leads. With an improved mobile user experience your website can expect an increase in conversions through smartphones and tablet devices.
Better SEO

Google has been quite clear that it considers responsive web design as a factor when ranking websites. Other metrics previously mentioned such as bounce rate and time on site that are improved through responsive web design are also metrics Google considers when ranking websites. Even social sharing will get a boost which also contributes to better search engine performance. So if your website isn’t responsive then you’ll likely get poor results in the search results.