Unfortunately for most startup businesses looking to get a new website will typically hire based on cost. In my experience very few of them even ask for a portfolio which I’ve always found strange. Both of these two factors are very important when hiring a person or business to build your website but 1 major factor is overlooked which I would say is even more important than the two factors mentioned. SEARCH VISIBILITY.
A simple test can be done to verify whether the company you are hiring is going to provide search visibility. Google the company names of websites they’ve created in the past. Are they showing up first in search for their company names or are they invisible to the World Wide Web ? In my opinion if they can’t get the website to rank for their company name then you may not be making a sound investment in your web presence.
Ranking for competitive keywords is one thing but I believe your website should be ranked #1 for it’s company name. I’ve revamped a couple websites in the last few months who had paid marketing companies to build there sites and weren’t even found for their business name on page 1 of the Google search results.
1 example is the site Ma Maison Gourmet (www.mamaisongourmet.ca) a recent site we revamped. This site was outranked by www.mamaison.com however after our basic SEO setup they are enjoying the top spot for their company name or even just “Ma Maison”.
After implementing Nextoronto’s Basic SEO setup for Ma Maison Gourmet they are sitting comfortably on top of the SERP’s (Search Engine Results Page) in just under a month. The Basic SEO setup we provide is something included with all NexToronto WordPress websites developed. We take pride in seeing our clients succeed online and believe that your websites should be a marketing tool to help your business succeed. After all, what good is your website if nobody an find you ?
If you’re looking to hire the right web company to build you a website that has visiblity in search then hire the best WordPress experts in Toronto and contact NexToronto today!