If you just launched a new website these are the social media tools which cannot be ignored. I recommend making a conscientious effort to explore and use each one of these tools which can be quite time consuming especially if you get sucked into one of them as I have with twitter. You don’t need a huge budget to market your business online by using the following tools. I’m sure people have heard of these tools unless you’re a life completely detached from technology.
Facebook (1.26 billion users)
This online social networking service is the biggest and easily the most addictive. After showing my 63 year old mother how to use Facebook she’s now on it everyday for hours posting photos, videos and contacting friends and family across the world. Facebook is a great tool to share information with the people you know and almost allow people to have a look into your life.
For businesses, this is a service that cannot be ignored. Share information on Facebook with other users, build a Facebook page and if you have some money to spend on advertising you’ll want to try out running on ads that can be easily setup and targeted by gender, age and geographic location.
5 Random Facts about Facebook:
- Facebook will pay $500 to whoever can hack into it and potentially offer you a job
- 1 in 13 people on the planet are on Facebook
- Iceland used Facebook to rewrite its constitution!
- On Facebook, users average a separation of only 3.74 people
- In 20 minutes a million links are shared on Facebook
Twitter (554.8 million users):
This online social networking tool or microblogging tool allows users to send or “tweet” out messages with a limit of 140 characters. This real time information network lets users get the latest stories, ideas and opinions about optics they find interesting. This social media tool has made the world smaller giving users the ability to communicate and follow famous celebrities, athletes and other well known people.
This has become my recent favorite social media tool and I’ve made an effort to try and participate in conversations as one should instead, instead of just spamming out messages. I run multiple twitter accounts for different websites and use TweetDeck to manage all accounts simultaneously from one central interface. Be sure to use hashtags to help your tweets be found in search. Add a users handle who would find it interesting to make your descriptions more dynamic.
5 Random Facts about Twitter:
- 50 percent of these 100 million users log in every day.
- Twitter gets 300,000 new visitors every day.
- Twitter can see over 175 million tweets on a busy day
- If it were a country it would be the 12th largest
- Justin Beiber has the most amount of followers with over 46 million
Don’t Forget to Follow me on Twitter
Pinterest (70 million users)
Pinterest is a social media service which allows users to pin/share images and organize them in “boards/categories”. Since it was launched 3 years ago it has amassed over 70 million users and as of October 24, 2014.
I was a little skeptical about the value in Pinterest until I found out that some websites claim has become their number one source of traffic. The length of your copy is limited to 500 characters but experts recommend keeping it around 200. It is recommended to keep your descriptions short since it’s human nature to skim through information. Much like twitter, Pinterest is hashtag savvy which can help your pins show up in searches and add user handles for those who would find your pin interesting. I would suggest focusing on quality photos then pictures you would normally post on facebook.
5 Random Facts about Pinterest:
- Currently valued at $3.8 billion.
- Over 500,000 businesses use Pinterest to promote their business.
- 80% of Pinterest users are women
- 80% of the pinned images are repins.
- 2.5 billion monthly page views
YouTube (1 billion users per month)
YouTube is a videosharing website which was founded in 2005 and eventually bought out by Google in 2006 for 1.6 billion. It provides users with movies and documentaries, music and tv clips, educational videos and video blogging.
Being a visual learner i’ve more inclined to searching YouTube to learn about a certain subject versus using Google. This is a social marketing tool which i’ve used mostly to post commercials provided by clients however it’s become more evident that blogging is dead and if you really want to drive traffic to your website you’ll want to start a video blog or vlog. One tip i’ve realized is that you want to make sure that the title, description and meta tags you add are very important just as they would be on a website.
5 Random facts about YouTube:
- Is more searched than Microsoft’s Bing
- Over 4 billions videos are viewed daily
- 1 hour of video is uploaded every second
- 70% of YouTube traffic comes from outside the US
- It reaches more US adults ages 18-34 than any cable network