Web Development & Internet Marketing Blog Toronto

/Web Development & Internet Marketing Blog Toronto
Web Development & Internet Marketing Blog Toronto 2017-08-29T03:24:10+00:00

How Much Does a Website Cost?

One question I get asked a lot is "how much does a website cost?". This is question is as absurd as asking 'how much does a car cost?' or 'how much does a house cost?'. A car can rage from a small compact to a Ferrari and a home can range from a small bungalow to Michael Jackson's Neverland Ranch. A friend of mine usually responds to this question with the question Well, how long is a piece of string?'. There really no answer to this question because a website can very from a simple landing page to a site like Facebook. The cost of a website is derived from several factors including planning/communication, design, complexity/functionality, time and value. [...]

Affiliate Marketing & How I Become an Affiliate Marketer

Affiliate marketing is a performance based marketing that allows an affiliate to earn a commission whenever they refer a paying customer to an advertisers website. While affiliate marketing is sometimes promoted to be a easy way to make money it couldn't be far from the truth. My education, experience and passion for learning has led me to become a successful affiliate marketer and it's nothing that can be taught in 1 day as some might think. If you're already a blogger, web developer or internet marketer you may already have most of the tools necessary to help you thrive in this almost taboo form of marketing which is often times confused with MLM (multi-level marketing). "Affiliate marketing has made [...]

Boost Sales with an Affiliate Program

If you're running an online shop or looking to generate leads to your website you may want to consider setting up an affiliate program. It really isn't surprising that Amazon is the world's largest online retailer, however most people aren't aware that most of their revenue is generated from their affiliate program which makes up roughly 40% of their online sales. Affiliate Programs Explained Affiliate programs are essentially a software or online solution which integrates with your website. The software provides online marketers or "affiliates" to signup and promote offers or products on a vendors website and receive a commission when a sale or lead is generated for their marketing efforts. The software includes a dashboard [...]

Why Your Site Needs an SSL Certificate

What is an SSL certificate? If you look at the address bar you'll sometimes the prefix http or https in the URL. HTTP stands for hypertext transfer protocol and HTTPS means that the site is using an encryption method through SSL. SSL stands for (Secure Sockets Layer). The SSL certificate is a digital certificate that authenticates the identify of a website and encrypts information between the browser and the server and returned using a decryption key. This means that the data undecipherable and keeps sensitive information such as personal or credit card information safe from hackers. Why it's important to have an SSL certificate in 2017 Google Chrome which has nearly 60% market share [...]

5 Factors MOST WordPress Websites Are Missing

Whether you've built a WordPress yourself or hired someone else to do it, I've found that there are common factors which always seem to be missing when I'm auditing websites. These factors mentioned in this article are crucial for many reasons that can impact visitor site experience, your ranking in Google and potentially making your website vulnerable to hackers. SSL Certificate 10 years ago I would only recommend clients purchase an SSL certificate if their site had a shopping cart. There was much debate on whether an SSL certificate would impact site speed negatively which only proved to be false as it allows a much faster connection for all modern web browsers. As of 2017 it was been widely known [...]