Web Development & Internet Marketing Blog Toronto

/Web Development & Internet Marketing Blog Toronto

WordPress Website Hacked? Install WordFence!

Today was not a good day for me as I discovered a term my site was ranking very high in search for had dropped from position 4 to 28 in Google search results. I thought I got de-indexed for some unknown reason so I tried a  search for my own companies name "NexToronto". The results sent me into panic mode as my listing was displayed in some foreign language. The hacker had left a backlink to a game website called "clash of the clans" on my homepage and had manipulated the website to display different title tags and meta descriptions on certain pages in some Asian language. Strangely when I investigated my YOAST SEO settings for both the title tags

By | March 29th, 2017|Categories: Blog, Wordpress|Tags: |0 Comments

The BEST Free Stock Photo Websites

gratisphotography.com Finding the right stock photo for your website is probably one of the most underestimated tasks. Just last night I spent almost an hour looking for ONE image for my own website. A great image can not only improve credibility but also emotionally engage site visitors. The use of stunning photos can help you sell or entice users to read your content. Lets face it most of us will judge a book by its cover. When I was first starting out I remember Getty Images being one of the few reliable sites for stock photography. Although Getty's website was comprised of stunning photography as if the site was a giant art gallery, it wasn't a site

By | March 22nd, 2017|Categories: Blog|Tags: , |0 Comments

5 LINK BUILDING TACTICS TO AVOID

Did you know that Google banned its own division Google Japan with an 11-month penalty for buying links from blog reviewers? Is your SEO provider engaging in unsavory, black hat SEO tactics frowned on by Google? You may be experiencing more traffic to your website, but are people engaging with your brand? If you’re noticing a high bounce rate (a lot of visitors but short durations), and generating little feedback or response from visitors, your SEO provider might be attracting the wrong kind of traffic using strategies scrutinized by Google. Google’s algorithm reviews over 200 factors to determine a website’s relevance to a search. Knowledge of Google’s webmaster guidelines are essential to avoiding a penalty, which can reduce the ranking

By | February 16th, 2017|Categories: Blog, Search Engine Optimization|Tags: |0 Comments

5 Technical SEO Improvements for WordPress & Better Rankings!

Improving Website Rankings with Technical SEO In my experience I've met a handful of web developers who lacked knowledge in Search Engine Optimization (SEO) and vice versa (SEO experts who lack knowledge in web development). Having a technical SEO background can be a tremendous benefit to understanding the overlap between WordPress and SEO which can help give your website the competitive edge to help you outrank your competitors in search. Why is it important to understand both? Google's algorithm has evolved from looking at factors such as content, keywords and backlinks to the infrastructure and usability which require technical knowledge to address. As a web developer/WordPress and SEO expert I've come to realize there is much overlap between these areas

By | February 12th, 2017|Categories: Blog, Search Engine Optimization|Tags: , , |0 Comments

B&B Niagara – New Affiliate Travel Website

I haven't launched an affiliate based website for a long time and last month I finally decided I'd get my feet wet again with a simple travel website. Since my fiancee and I are in love with the Niagara-on-the-Lake region of Ontario for its historic town, beautiful landscapes and wineries I decided to focus on this geographic area as my niche. I decided to create a website that provided bed and breakfast information, a directory for wineries and other travel information. It's not exactly a website that I would use in my portfolio but I have to say it's not bad for a pet project that was completed in 1 month. The site was mostly by outsourced to talent from upwork.com