AMP (Accelerated Mobile Pages) has become a standard for all NexToronto WordPress websites. I always try to improve my base WordPress installations so my clients can gain the competitive edge in their marketplace. Find out about AMP and how it can help optimize your website for mobile devices.
Google’s objective is provide the best possible results to the end user however the importance user experience has also become a major factor on how websites rank. Factors such as usability, responsiveness and page speed have become more important over recent years especially with the growth of mobile users.
Since we know that page speed and having a mobile friendly website are important to usability and how Google will perceive your website, it’s no surprise that the AMP (Accelerated Mobile Pages) is something for web developers or site owners to consider.
So what is the Accelerated Mobile Pages (AMP) Project?
Reading news on a mobile device can be frustrating as some websites load poorly. The AMP Project is an open source initiative which was introduced in February 2016, that provides news publisher a method to create mobile optimized content that can load anywhere. There still is confusion on the purpose of AMP. Recently I had a client ask me to install it thinking it was a way to speed up his entire website on mobile since he said his main pages still load the same.