Search Engine Optimization or SEO for short, is the practice of increasing your websites visibility in search engines such as Google.
Google’s main objective is to provide the best search results for a users query. SEO helps Google’s algorithm understand the relevancy and authority of a website or web page and display it accordingly in the search engine results page (SERP).
Most websites receive almost 70% of their overall traffic from the organic search results which is why SEO should be a primary focus for increasing traffic to any website.
This practice is both an art and a science. It can be divided into two major categories: On-Page SEO vs Off-Page SEO.
On-Page SEO refers to the optimization of a websites so that Google can interpret your website content and HTML so that you can enhance your websites visibility and earn more targeted traffic.
Off-Page SEO refers to external factors outside a website that can enhance search visibility which typically includes links that point to a website. Strategic link building from relevant and authoritative websites can have a drastic impact on how a website ranks in Google.
From hundreds of website audits, we’ve found that one of the major setbacks of most websites is the absence of SEO. While most web designers or web developers may be proficient in building fantastic websites, they tend to neglect SEO which is affecting a website visibility in search engines and losing potential traffic and customers as a result.