Whether you have a small business or large corporation, blogging is an essential component to a successful internet marketing strategy.
Blogging can provide several benefits such as improving search ranking, educating visitors about your products or services, demonstrating you’re an industry expert, increasing traffic to your website, increasing conversions, targeting keywords you’d like to rank for and engaging potential customers.
Many business owners will typically spend much of their marketing dollars in pay-per-click advertising or traditional marketing while neglecting blogging which could otherwise prove to be more cost-effective and yield a greater return than the latter.
In addition, if you’re not blogging then you’re seriously missing out on a key component to search engine optimization.
If you already have a blog setup – Great!
Let’s take a look at some factors which can boost your blog posts and engage visitors more effectively.
1. Use screenshots and use quality images
Images can help readers better understand your topic.
Using images is a great way to break up text so that your content is more digestible, can help optimize your blog using ALT tags and can make your articles more visually appealing.
However, if you want more professional stock imagery and don’t mind spending a bit of money then I highly recommend Envato Elements ($198/year) for unlimited downloads. This website also provides access to video, graphic elements and even WordPress templates.
2. On-Page SEO
In order for Google to find your article and provide better ranking you’ll want to optimize your page for search.
This includes making sure your article has a well written title tag, meta description, proper use of heading tags, internal links and as mentioned previously, ALT tags for any images.
This can help Google better understand your article and how to rank it.
If you’re website is developed in WordPress then it’s important to install YOAST for SEO which provides several benefits such as allowing you to manage your HTML elements (title tags and meta descriptions) and analsis of your post for checking focus keywords, readability and article length.
3. Build Backlinks (Off-Page SEO)
An important component in SEO is backlinks. This is considered a component of off-page SEO which is the search engine optimization of a website that is performed outside of your website.
If you’re putting out great content, especially content that includes studies and statistics, then people may potentially link to your website as a source.
This can further optimize your blog post and overall website.
I will typically try to build backlinks to my posts from websites that are congruent with my industry or topic which can help build page authority and further optimize my posts target keyword(s).
4. Share on Social Media
Blogging also allows provides you with information to share across social media which can engage your audience and drive traffic to your website.
It’s likely that your audience won’t all be online when you initially share your post so you can use share it multiple times by scheduling your content using tools like HootSuite or Buffer.
Even though Matt Cutts made it clear that social signals (which refers to the popularity of a post on social media) is not part of the Google Algorithm. This doesn’t mean that Google won’t count shared articles on platforms like Twitter and Facebook as credible backlinks.
If you’re not blogging – GET ON IT!
Blogging is a great way to increase your websites exposure, market your business and show that you’re an authority in your industry.
Its certainly time consuming but will pay off over time.
By following some of the best practices for blogging mentioned in this article you’ll be able to boost traffic, engage visitors and optimize your website in addition to several other benefits.