Hiring web developers is really a roll of the dice these days but hiring the right web developer is probably the most crucial move a business can make in today’s digital age if they want establish an effective online presence or be found at the very least. By choosing the wrong web developer can potenially mean your site will be buried beyond page 1 of the search results, receive no traffic and therefore no business.
This is why hiring inexperienced students or overseas developers is laughable. An inexperienced developer is typically likely to miss some of the factors I’m going to mention below and someone who isn’t fluent in your language may not communicate your brand properly.
Your competitor on the other hand who decided to make a sound investment is most likely enjoying page 1 of the search results, receiving targeted traffic and most likely popping bottles on weekends while you’re wondering where it all went wrong.
When you hire NexToronto you’re getting someone who will step into your company’s shoes. We will not only listen but provide ideas on how you can gain the competitive edge in your market place.
Without due, here are some of the most common things that are ignored by inexperienced web developers:
1. Search Engine Optimization (SEO)
This is probably the biggest offence in many ways. I can’t tell you how many times I’ve visited beautiful websites only to see the home page have the title tag being “Home Page”. Search Engine Optimization is not something that is performed once and suddenly you are ranking well. It is an on-going process month after month and A LOT of work. There are no tricks to SEO and anybody who say they can guarantee anything such as ranking #1 in Google is A LIAR. If you aren’t going to invest the time yourself then I highly suggest you hire an SEO specialist or sign up to one of our monthly SEO plans.
2. Site Speed
Site speed is something that is one of the many factors that can affect a sites SEO. Since Google’s objective is provide quality/relevant websites to the end user. A slow loading website is likely not going to rank well in Google. Aside from site speed harming a websites search ranking, website owners need to consider how it can affect their user experience and bounce rate. Even just a 1 second delay can cost a business conversions and page views. In fact 88 per cent of people are less likely to revisit a website if they are dissatisfied due to long wait times according to Econsultancy research. Test out your website at GT Metrix to test your websites page load speed.
3. Social Media Presence
Whether Social Media signals are an SEO factor is now up for debate when it comes to Google however it’s been confirmed that search engines like Bing do look at social signals. I’ve found that websites I’ve developed that had back links from social media websites were more likely to get indexed faster. Using social media platforms like Facebook, Twitter, LinkedIn, Pinterest and several others is a great way to communicate with your audience and expand your reach. Social Media will help improve brand recognition, trust and can also increase conversion rates. If you’d like to automate your social media presence tools such as HootSuite and TweetDeck are worth checking out.
4. WordPress Version, Plugin and Themes Updates
Updates should be done regularly and if ignored can put your website at serious risk. Recently WordPress has issued a major security update yet I still see websites running versions of WordPress that are more than 5 years old. Online tools exist that allow anyone to check a websites WordPress version which is both useful and dangerous if this information gets in the wrong hands. The same vulnerabilities can be exploited with outdated plugins and themes. Aside from the security risk, updates also means bug fixes and new functionality. So if you have a WordPress website and your web developer has been M.I.A then you might want to get your website checked out. Alternatively, you can always call us. Keep in mind that this process can sometimes take time and I recommend performing back ups before major updates.
Blogging is probably the most important factor when it comes to optimizing a website. Google favors websites that offer quality content and look at content freshness. Blogging should be part of your online marketing strategy. Not only does blogging show that you are an expert in your industry but it’s also a great way to target new keywords you’d like to be found for. This requires a lot time and patience. I typically roll out new blog posts in a day however I’ve worked for some internet marketing companies where content writers have spent months on particular pieces. The reward – better visibility in search, more traffic, increased social sharing and several other benefits. If you don’t have a blog or don’t blog regularly then I highly suggest hiring a copywriter OR you can always contact NexToronto and we can put you on a monthly content marketing plan.
6. Web Hosting
Choosing the right web hosting company or hosting package is something that is often overlooked and can be a crucial decision. Sure you might think you made the right move with your $2 dollar hosting plan but what happens when your website goes down? You’ll wish you spent more money since downtime can not only affect search ranking but can mean a loss of business and profit. Do they have 24-7 support? Are you on a fast and reliable server that can impact your sites loading time ? (see my second point). Is their server secure? Do they run regular backups? These questions should all be considered when choosing a web hosting company. Alternatively if you’ve had your WordPress websites developed by NexToronto you’ll qualify to host your website on our super-fast dedicated server.
7. Hiring the right company
I wrote a blog a while back about considering your marketers agenda. I met with a digital marketing company once who outsources almost all their services including web development. The companies chosen to develop the websites were the ones who were the “cheapest” so that they could profit from higher margins. If you’re looking to establish an effective online presence isn’t going to happen when you decided to get it done on a shoe string budget, hire students or inexperienced web developers or in most cases hiring overseas web developers. Hiring the wrong web company might mean hiring someone to re-do the website properly or spend time fixing the errors that were created by the original web developer. When it comes to web development you really do get what you pay for.
NexToronto is a full-service web design company in Toronto. We want to see our clients rise above the competition and get a positive ROI from their online investment. We pride ourselves in being expert WordPress developers and offer quality service in: social media marketing, search engine optimization, web development, content marketing, ecommerce, video marketing and more!