Many established companies are investing more of their marketing budget towards their online presence rather than traditional methods such as print and broadcast.

This is largely due to factors such as cost-effectiveness, accurately track conversions, determine metrics such as cost-per-conversion and provide better results.

Successful businesses realize the importance of having a strong online presence and part of that strategy includes having a quality website.

THE IMPORTANCE OF HAVING A QUALITY WEBSITE

Choosing which web design company to build your website is a critical decision for any business. It’s a choice that can determine whether you get off on the right foot or have no digital footprint.

Having a poorly designed website can negatively impact how visitors perceive your business, increase bounce rate, affect search engine visibility and result in little to no leads.

When visitors leave your website as a result they are likely going to end up on your competitors website(s) who may provide inferior services but ultimately just had a better website.

With this in mind, it’s important to consider which web design company you choose to hire for your next web project.

Having a budget is understandable, however many businesses make the mistake of choosing the lowest possible quote without questioning the experience and qualifications of the developer or agency they hire.

As the old adage goes (and one my parents have ingrained in my head) – “You get what you pay for”.

One question I get asked a lot is “how much does a website cost?”.

This is question is as absurd as asking ‘how much does a car cost?’ or ‘how much does a house cost?’. A car can rage from a small compact to a Ferrari and a home can range from a small bungalow to Michael Jackson’s Neverland Ranch.

The cost of a website is derived from several factors including planning/communication, design, complexity/functionality, time and value.

Planning & Communication

The planning and communication can often times make up the bulk of a project. In this phase of a project it includes gathering information on the clients business/industry, competitive analysis, create a marketing and SEO strategy and discuss goals.

During the course of a project communication can also eat up a lot of time, especially if you’re client is a chatty Cathy and sends a million emails. The time spent for communication is added to the clock which should be to no surprise.

Design

This is not just a creative process but also considers the layout and user experience. This extremely important as the layout can impact sales and leads. Some may think that installing a theme eliminates half of the work but this couldn’t be further from the truth.

If you’ve worked with hundreds of WordPress themes like I have then you probably know that each theme is like a new software as they have their own interfaces to manage their layout, typography, headers/footers, functionality and so on. I never just upload a theme and only work within the confines of the theme but typically add a lot of CSS or custom code to manipulate the layout that isn’t possible through the theme interface. I typically don’t launch a website without additional code for styling, functionality and working beyond the limitations of a theme.

This phase also includes choosing the right fonts and images to be used which can sometimes be time consuming. I’ve sometimes spent over an hour looking for the right image to be used as the hero image or banner on the top of the home page.

Complexity/Functionality

While functionality can range from a simple form to a shopping cart. Custom coding takes time. Thankfully WordPress is loaded with thousands of plugins that you can purchase that can provide out of the box functionality they are similar to themes that require time to understand and in many cases require custom modifications.

Time

I know I’ve mentioned time previously however this point should be underlined and as they say “time is money”. If you’re looking to haggle and/or cut costs then expect a rushed project and poor results. The biggest penalty will be how you stack up against your competition who invested wisely and is now stealing all the potential visitor, customers or clients that could have otherwise been yours.

Value

The value of how well a website performs is usually relative to which freelancer or web company you decide to hire for your web design. If you decide to hire a junior developer or offshore freelancer to save on costs then typically you will end up with a poor website that won’t perform well, are more susceptible to site issues and not rank well in search engines. I’ve personally had to revamp websites for people who initially thought it was a good idea to hire their niece or got ripped off from offshore developers.

An experienced developer knows what constitutes quality web design and is more likely to provide your business an online advantage over your competitors rather than a a cookie-cutter website that is likely to do nothing for your business.

Your website is an investment for your business and if you don’t hire the right freelancer or web company due to costs or not doing your research then you will not only waste money but you will only be giving your competitors the competitive edge who made the right investment, have a better website that ranks well and is getting all the leads you could have been getting. After all a website should generate leads/sales for your business and if done correctly will pay for itself and work for your business.