If DIY website builders were more effective than building websites using WordPress, I would have changed my business model long ago.
I’ve been contacted by a few popular website builder companies who were looking to convince me into using their platform. With benefits such as being able to build professional looking websites in just a few days, why wouldn’t I entertain this idea? After all, I typically spend weeks building high quality websites using WordPress.
DIY website builders such as Squarespace, Weebly and WIX which have been around for over a decade and allow anyone to build a website without any technical skills.
By hiring a professional website design company, your likely to stay competitive and ensure you’ll having an engaging website that grows your business instead of a cookie-cutter website buried in the search results.
Let’s take a look at 5 big reasons that DIY web design is a bad idea for businesses.
1. You Don’t Really Own Your Website
If you build your website using a DIY web design platform, you really don’t own it. Since you don’t have access to its code or hosting, you’re pretty much stuck using their platform unless you decide to revamp your website from scratch.
This is why it’s ideal to have your website built using an open source content management system such as WordPress or Joomla, so that you have 100% ownership of your website.
2. DIY Websites Aren’t Scalable
Open source software’s such as WordPress have hundreds of thousands of plugins available that can add new functionality and thousands of WordPress developers who can customize a specific solution.
Websites built using DIY website builders have limited functionality. If you need a custom solution for an ecommerce store? Good luck.
3. No Search Visibility
[click_to_tweet tweet=”91% of Content Gets No Traffic From Google.” quote=”91% of Content Gets No Traffic From Google.” theme=”style3″]
What’s the point of having a website if nobody can find you?
Sure you might be able to build your own website but how much do you know about search engine optimization? How much do DIY website builders meet SEO standards?
By hiring a professional web designer and having your website developed in WordPress can ensure that your website isn’t lost online.
4. Limited Web Design Choices
[click_to_tweet tweet=”38 percent of visitors will stop engaging with a website if the content or layout is unattractive.” quote=”38 percent of visitors will stop engaging with a website if the content or layout is unattractive.” theme=”style3″]
Your brand should be unique and your it’s important that your website leaves a great first impression.
If you’re using a website builder then chances are there are likely a thousand other websites that look exactly like yours. DIY website builders are also very limited in their ability to customize their appearance and layout.
A professional web design company will ensure that your website is unique and professionally designed to grab the attention of your target customer rather than blend into the digital noise.
5. DIY Web Design Doesn’t Save Your Business Money
A common misconception is that building your website using a DIY website builder is going to save your company money.
FALSE. This will actually hurt your business and send all those would-be customers to your competitors websites who did make the right investment.
A professional web design company understand how to leverage user experience, SEO and online marketing to drive traffic and convert visitors into customers.
FACT. Some NexToronto clients have received an ROI only months after their website redesign.
As the saying goes, “you get what you pay for”, and it’s important to make the right investment when it comes to your businesses online presence.