NexToronto provides over 40 SEO Tools on our website that can provide valuable insight into your websites usability, performance, search rankings and competitive analysis.

This information can be used to your advantage by improving your websites user experience and overall search engine presence.

We have selected 10 of the Search Engine Optimization tools available on our website to explain their purpose and how they can be used to improve your online presence.

1. Domain Authority (DA)

domain authority

Domain Authority is a score that was developed by Moz. It works on a 100-point scale which predicts how well a website will rank in search engines. It considers multiple factors such as MozRank, MozTrust, number of total links and other link metrics into a single score.

There are over 40 signals that are calculated when scoring domain authority which means that your score will often fluctuate over time. It is important to consider your score as a metric when comparing against other websites. Having a higher DA than your competitors often times means that you will rank better than they do in search engines.

Two effective ways to improve your DA score are through link building and content development. This is why blogging can have an impact on your overall SEO strategy. If you’re not building backlinks and your content is thin, then your likely to have a poor DA score.

Domain Authority Checker

2. Keyword Position Checker

They say the best place to hide a body is on page 2 of the search results. How are you ranking for certain keywords? The following SEO Tool allows you to easily check how your domain ranks for specific keywords.

Your SEO strategy is meaningless without having target keywords. Use the following keyword position checker tool to find out how you stack up against your competitors in the search results.

If competitors are outranking your website in the search results for target keywords, then you may want to review their website to find out why and make those keywords part of your SEO strategy.

Keyword Position Checker

meta tag analyzer3. Meta Tag Analyzer

Two of the most important meta tags are the title tag and meta description tag since they are both used to construct your websites listing in the search results in Google.

This handy SEO tool checks to see if meta tags have been set and whether they are within the recommended character limit.  It’s important to stay within the limits otherwise your listing will be cut off.

It’s also important to note that these two elements of your website should be well written to include target keywords and entice users to click on your search listing.

The title tag is arguably the most important element of a website and used to create the heading in a search engine listing. It should be no longer than 70 characters long.

The meta description is 160 character snippet that summarizes a web page. This is another important meta tag that search engines consider when ranking websites especially if they contain target keywords or phrases.

Meta keywords are simply keywords separated by commas which describe the web page. This element is deprecated by major search engines.

Meta Tag Analyzer

page speed checker4. Page Speed Checker

Google has made it clear that page speed is one of the factors considered when ranking websites.  A slow loading website can not only impact SEO but also impact your business by increasing bounce rates, frustrating users and decreasing leads/sales/conversions and lowers time on pages. This is why solving a speed issue on a website can have a paramount impact.

Our Page Speed Checker provides you insight in how quickly your website loads. It would also be a good idea to see how your site loads in comparison to your competitors. Simply enter your URL and hit submit hit submit and our Page Speed Checker will provide a breakdown of the elements of your site and their respective loading time. You can use this information to find the problem areas that may be slowing down your website.

Is your page speed slow? You may want to consider hiring us for our page speed optimization services.

Check Page Speed

broken links finder5. Broken Links Finder

Broken links have been known to negatively affect SEO. This SEO tool allows you to scan a domain/URL and find and list all broken links.

Not fixing broken links can have several impacts including: frustrating users, affect how your website ranks in major search engines such as Google and Bing, lose potential visitors or customers because they won’t be finding what they were looking for sending them to a Page Not Found or in technical terms – a 404 page.

The Broken Links Finder is an effective tool that only takes a few minutes to locate broken links which should be fixed so that users can find be redirected to the correct page or similar page.

Broken Links Finder

plagiarism checker6. Plagiarism Checker

The plagiarism checker is a simple yet effective SEO Tool. It works easily to make sure nobody is ripping off your content or your site isn’t the a victim of duplicate content which can harm your search engine rankings. Google has been known to penalize websites that have duplicate content that that isn’t originally theirs. If your goal is to rank higher in the search results then you will want to make sure your content is unique.

This tool compares content to other sources on the internet. The results will highlight any duplicate content in red that will not pass a Google plagiarism test. When the test is completed it will also provide a percentage of how much your site original.

The plagiarism checker compares phrases and sentences to already indexed content on the internet.

Plagiarism Checker

google malware checker7. Google Malware Checker

This SEO Tool allows you to scan your website for malware. Now you can secure your website from potential online threats including infringement of intellectual property, phishing, stealing consumer data or virus infliction.

Simply enter your website domain into the input box and click submit as you will be redirected to Google’s safe browsing diagnostic page. You will be provided with a malware report that will list if anything is suspicious.

Google Malware Checker

whois checker8. WHOIS Checker

The whois checker is one of the most widely used SEO Tools. Individuals and businesses can spend hours searching for their ideal domain using the whois checker. Find out if a domain is already registered and any relative information such as name server information, domain registrar, expiration date and availability status all in the matter of seconds!

WHOIS Checker

domain age checker9. Domain Age Checker

Domain age has been known to be one of the biggest factors considered by search engines when ranking websites. Older websites are viewed as having more “experience” and newer websites of less than a year still need to build credibility.

This FREE SEO Tool quickly tells you when a domain was created and last updated. Just enter the domain you wish to gather information for and hit enter.

Domain Age Checker

search engine spider simulator10. Search Engine Spider Simulator

Ever wondered how search engines analyze your website? This SEO Tool simulates a search engine spider crawling your website and provides a combination of both what search engines see and what visitors normally don’t see.

If you understand HTML this tool might provide some ideas on what improvements need to be made in your web design and fix any issues that may keep your website from ranking better.

Search Engine Spider Simulator

NexToronto’s FREE SEO Tools are completely free to use. While these are not tools that SEO experts would use they can still provide valuable insight on how to improve your website, search ranking and how you stack up against your competitors.

Have any SEO questions? Feel free to post in the comments below.