Learn about tips & tricks in pay-per-click advertising such as Google AdWords that can help maximize your ROI.
In this article I'm going to cover the most valuable metric that determines the true success & ROI of your online marketing efforts - conversions.
A Google business listing is a company or entity profile which is displayed on the right hand side of the Google search results when visitors search for a particular business or search terms.
Many companies running pay-per-click (PPC) campaigns are unfortunately sending traffic their website which may be poorly designed, have poor usability, no clear call-to-action, load slowly and a host of other issues that are deterring visitors from converting into leads or sales. Another common issue I notice is when PPC ads point directly to the home [...]
10 years ago I took an Search Engine Optimization class at a local college. My teacher would always iterate that Google's objective is to return the best possible search results to the end users query. Since then, the search algorithm has improved tremendously to the point where a number of unethical or "black hat [...]
Tracking conversions such as phone calls is imperative for a PPC campaign. In this blog I discuss how to setup call tracking in Google AdWords.
