Search Engine Marketing

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Google Adwords Website Call Tracking on WordPress

By |September 25th, 2016|Blog, Search Engine Marketing|

As I've commonly found that SEO seems to be neglected by most web development companies, conversion tracking is also a metric that is commonly disregarded when it comes to running search engine marketing. In my opinion, conversion tracking is the most important metric to measure in order to to figure out if you're actually getting [...]

6 Crucial Tips To Improve Landing Pages

By |February 3rd, 2016|Blog, Search Engine Marketing|

A landing page is simply a webpage that offers something of value. This may include whitepapers, demos, trial offers or products.  They typically also include a conversion form which is used to capture a visitors information or to have them perform a specific task such as purchase a product, enter a contest, capture emails etc. In [...]